Poly Town | Steam capsule illustration & Logo design
This game has some beautiful environment art, and I wanted to give it enough credits.
Keywords: balance, modern city, solid institution.
I wanted to try both an isometric view—to set myself apart from the competition—and something more classic, which is ultimately what the developers chose because they wanted to prioritize readability
Since I always have to take the logo’s size into account in the composition, I often choose to think about the logo at the same time as I’m working on the first thumbnails
After choosing the rendering style, we decided—following our initial attempts at logo design—to go with a more “institutional” look, while also trying to incorporate the game’s unique selling point (an election and consensus system) into the logo